eTail West 2017 (past event)

February 27-March 02, 2017


09:05 AM Keynote: Barnes & Noble: A Digital Transformation

Barnes & Noble is reinventing its ecommerce experience, NOOK® experience and mobile engagement. In this session, Chief Digital Officer Fred Argir will provide details on the enhanced digital customer experience, offer a dialogue on our new mobile experiences and share how their complement of NOOK Books® is supporting our overall digital offering to people who love to read.
Frank Kelley
Fred Argir
Chief Digital Officer
Barnes & Noble Inc