eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Jose Nino, VP, eCommerce Marketing at Perry Ellis International Inc
Perry Ellis International Inc Logo

Jose Nino


VP, eCommerce Marketing
Perry Ellis International Inc

Check out the incredible speaker line-up to see who will be joining Jose.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


17:15 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017


17:15 Cocktails & Conversations (Retailer-Only)

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017


17:15 Cocktails & Conversations (Retailer-Only)

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1. 0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
2. 25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
3. 100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
4. 500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody
5. Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017


17:15 Cocktails & Conversations (Retailer-Only)

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Pre-Conference Summit: Getting To Global Leadership Summit -

Saturday, March 2nd, 2019


15:15 Fireside Chat: Chasing The Elephant—Emerging Markets (Brazil, Russia, India and China)

Emerging markets are sought after but often misunderstood. A look at what retailers can do to investigate and prepare for doing business in the BRIC.

o Don’t do this: techniques, tactics, and mistakes to avoid
o Do do this: techniques, tactics, and strategies that work

17:15 Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Table #1: 0-25 Million in online revenues – Hosted By Zachary Belinsky, Vice President, Village Hat Shop
Table #2: 25 – 100 Million in online revenues – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis
Table #3: 100 – 500 Million in online revenues Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company
Table #4: 500 Million in online revenues – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com
Table #5: Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


16:00 Global Perspectives: Adapting Your User Experience For LatAm

While many retailers are looking at emerging e-commerce markets such as China and India, one region that is often overlooked is Latin America. Perry Ellis Int’l recognized this huge opportunity and now holds a first mover advantage in the region’s e-commerce landscape. Discover how the apparel giant executed strategies for expanding into a foreign market, and learn how to identify if penetration into a foreign region, LATAM or not, makes sense for your company. After attending this session, you’ll leave with a better understanding around:

Market evaluation techniques for any country: Tools to help you determine potential.
Translation & localization resources: Overview of available technology stack.

Localization vs localisation: Importance of getting local dialects right

Competitive advantage comparison to China: The real cost of doing business on TMall

Domain structuring: How domain strategy impacts SEO

Payments & taxes: Beyond just credit cards, complexity around payment options and taxes