eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Jon Bausman, Social Media Manager at Cabela's
Cabela's Logo

Jon Bausman


Social Media Manager
Cabela's

Check out the incredible speaker line-up to see who will be joining Jon.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


15:05 PANEL DISCUSSION REVOLUTION: Micro-Storytelling: Building Consumable Content To Engage Customers

Everyone knows that content marketing is a must-have, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with customers. But in a world where mobile is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Join these panelists as they demonstrate:

Creating consumable content that can be digested by the viewer in a matter of seconds

Recognizing the consumer as a brand advocate as they share micro-content

Collating data around who is sharing what, and what products to showcase based on shares