Jeff McRitchie

VP, Marketing
MyBinding.com

Jeff is responsible for all aspects of marketing at MyBinding.com, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand. In 2014 Jeff led the company through a replatform from a customized cart platform onto Magento Enterprise. The project resulted in immediate growth for the organization.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

16:40 PANEL DISCUSSION REVOLUTION: Educating And Enticing The Consumer To Lead Them To Purchase

Customers have extremely high expectations for an immersive digital experience; brands need to consistently challenge themselves to improve this. By replatforming and redesign your website, you can let the customer discover and be inspired and have a personal journey. This panel takes you through steps to thoroughly upgrade the user experience:

•Showcasing product details to driving to purchase

o Curated descriptions of style and craftsmanship

o Magnifying technology to zoom on product

o Augmented Reality and other cutting-edge technology

o Animation of products to make them pop and delight

•Moving marketing beyond the product: immersing the customer in your brand’s lifestyle

•Implementing online customer service on necessary touch points to interject a human experience

•Creating an algorithm for a frequent shopper that emulates a personal shopping experience

17:40 What Do You Do When Google Doesn’t Love You Anymore?

Jeff will walk through how you can improve your search programs, all leading to a happy ending.