eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Nordstrom Logo

Jason Gowans


VP Marketing Analytics & Technology
Nordstrom

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


13:35 Using Data For Dynamic Personalization And Recommendations To Drive Purchases

We know data unlocks so much potential to understand the customer, but you should use information to “nudge” the customer a little more. Jason presents how a small suggestion can pay off big for your bottom line by:

Tracking buyers’ search and purchase patterns

Leveraging search and product purchases to display recommended products

Moving the customer along the path to purchase by pushing personalized content