eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Eric Miller, Head of Email Marketing at Cabela's Inc
Cabela's Inc Logo

Eric Miller


Head of Email Marketing
Cabela's Inc

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017


14:10 Delivering Personalized E-Mails From Online Behavior

eMail marketing can be one of the most effective revenue generators available to retailers today. By tracking and analyzing customers’ browsing and purchasing behavior, one is able to effectively build personalized eMail campaigns that maximize customer value. In this session, Eric discusses how he builds Cabela’s e-mail success with these tactics:

Being more effective with budget: no more “blast and batch emails”

Automating personalized eMail based upon search and shop behavior

Building a lead-generation database: what product to “pitch” based upon CRM search and shop data

Creating inviting dialogue to sell the product: enticing the buyer knowing what their desires are, or special milestones to play on an emotional aspect

Looking at the lifetime value of the customer you are communicating with—are they responding to your messages?