eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

PrintingForLess.com Logo

Daniel Gaugler


CMO
PrintingForLess.com

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


16:40 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future

For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:

Evolving your cross-channel capabilities to become fully omni-channel

Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support

Putting deployable and flexible technology in place to enable cross-channel shopping

Utilizing stores for product awareness, research and purchase

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


16:25 PANEL DISCUSSION REVOLUTION: Converging Content Across Channels To Enhance The Customer Experience

The truth is, there is no direct path to purchase. There are many different touchpoints and you need to test and learn which platforms bring the customer to a point of an informed buying decisions. With different content offering different interactions, building a seamless message is a challenge but not impossible. The executives on this panel share how they build a holistic approach to the customer journey via cross platform story-telling content:

Utilizing content to market across various channels

Quickly creating valuable content that can be used across channels

Deciding which channel is best to begin marketing the content: starting with one channel and filtering through or releasing content all at once?

Determining the best KPIs—to measure the effectiveness of your content

Centrally managing content to increase marketing productivity and improve customer experiences