eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Cosabella Logo

Courtney Connell


Marketing Director
Cosabella

Check out the incredible speaker line-up to see who will be joining Courtney.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


16:55 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.

Table 1: Brand Protection: Policing Counterfeits To Reduce Grey Market Distribution
Hosted By: Cody Cho, VP, Marketing and Technology, DITA Eyewear

Table 2: Brand Equity And Evoking Emotion In Consumers Is Key To Surviving The Future
Hosted By: Courtney Connell, Marketing Director, Cosabella

Table 3: Determine The Importance Of Social Based On Your Specific Industry
Hosted By - David Gottesman, Digital Marketing Director, Teleflora

Table 4: Omni-Fulfillment Best Practices
Hosted By: Eileen Meade, VP Omni-channel Strategy and Customer Experience, DICK’s Sporting Goods

Table 5: Logistical Issues With Merging Analytics With Creative To Develop A Smart Strategy
Hosted By: Krista Deshayes, Sr. Director, Marketing , The Saatva Company

Table 6: Putting The “CX” In B2B
Hosted By: Joel Stevenson, Former VP and General Manager - Business Sales, Wayfair

Table 7: Digital Attribution: How Are You Doing It?
Hosted By: Loren Simon, Head of Digital Marketing, Everlane

Table 8: How To Drive Sales At A Prestige Brand When You Can't Discount To Compete
Hosted By: Anna Veit, Director of eCommerce, Benefit Cosmetics

Table 9: The Seller's Journey To China Using Marketplaces
Hosted By: Martin Smiley, Director of Digital Marketing Channels, American Apparel