Christopher Lentini

Director of Acquisition
Zazzle

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016

08:55 KEYNOTE PANEL DISCUSSION: What’s Working In Search Today (And For The Future)?

When search is optimized, it’s fast, convenient and efficient. When it doesn’t work, customers are likely to leave your site and head to a competitor. Join this panel of search enthusiasts as they outline the most important changes that you can make to your e-commerce search engine and interface, by tackling the following questions:

•What are the key differences between different search platforms and technologies?

•What types of technology do you need to be successful with paid search and SEO?

•What KPIs you should you look for to ensure your technology is successful

16:00 PANEL DISCUSSION REVOLUTION: Making Paid Search Pay Off: Balancing Budgets And Reach

Paid search can either eat your budget, or not. How can you make sure that you are getting the best bang for your search dollars? This panel will map out the paid search landscape, delve into PLAS and even touch on ways to maximize display.

•Balancing PPCs and PLAs

•Implementing search and display: converting customers after the first click

•Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site