eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

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Bobby Lyons


Online Marketing Director
Walgreens

Check out the incredible speaker line-up to see who will be joining Bobby.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


16:40 Adding SEO to Your Brand Protection Strategy

Brand protection in a global economy is a significant challenge for retailers. Leveraging existing resources and processes, SEO can be a significant weapon in both proactive defense of your brand, and a reactive response to a negative brand event. Learn the tools of the trade utilized to create barriers online to deflect negative brand event attempts as well as tools in the SEO arsenal that can be used to suppress negative events that arise before protective measures are in place.