Angela Caltagirone

VP Digital & Database Marketing
Williams-Sonoma Inc

Angela Caltagirone is the VP of Digital & Database Marketing at Williams-Sonoma Inc. leading a large team of marketing professionals who partner with each of Williams-Sonoma Inc.'s seven brands (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBTeen, west elm, & Mark and Graham) to manage all digital channels and the ~60 million customer database, also critical to catalog circulation strategies and personalizing the customer experience. Angela has over 20 years of multifaceted, industry-leading experience in Direct Marketing including retention & acquisition, database development & management, multi-channel customer growth, strategy, & analytics. In the last 15 years Angela has led strategic initiatives developing industry leading expertise in digital marketing - email, paid search & PLAs, natural search, affiliate and content programs, online display, and emerging social media. Angela has extensive experience in initiating and spearheading the implementation of cross-functional, innovative marketing initiatives.

Check out the incredible speaker line-up to see who will be joining Angela.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Consolidating Online And Offline Data For A 360-Degree View Of The Customer

As instore digital becomes embedded deeper into the retail experience, it’s never been more important to connect your instore customer experience with the online experience, thereby creating a seamless brand relationship.

These four panelists are making a huge effort to coordinate the online campaign with an offline digital component, and are getting ahead of the competition by:

• Sharing order management information across channels for top insights into order process, beginning to end

• Establishing real-time collections and publication of product data across channels

• Integrating customer data through business plans and objectives for product demand and shipping promotions