eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Alanna Vallee, Sr. Director of Targeted Marketing at Staples
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Alanna Vallee


Sr. Director of Targeted Marketing
Staples

Check out the incredible speaker line-up to see who will be joining Alanna.

Download The Latest Agenda

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Saturday, January 7th, 2017


08:35 Keynote: Email Personalization is Hard

Personalized emails deliver proven lifts in transaction rates, but major brands still aren’t using them. Why? Achieving true email personalization – customer-centric, data-driven, dynamic, personalized emails (at scale) – isn’t easy. Staples explains the journey from merchant-driven batch & blast to data-driven personalized sends… and all the building blocks required to pull it off.

Reinventing their entire email process end-to-end, how we got buy in
Collecting, organizing, mining the data and identifying the resources to handle it
Reviewing the path from optimizing the legacy program to truly personalizing content and cadence with a customer-first lens

09:50 Interactive Roundtables

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce

00:10 Interactive Roundtables

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce

14:35 Interactive Roundtables

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions. You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive, Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce