Vipul Govil

Native, Web or Hybrid Apps? What’s the difference in their roles? There is no definitive answer, and your choice will depend on you, your budget and time-scale to implement. Over these 40 minutes, you’ll hear of a summary of what works, what doesn’t work and how to put your best foot forward in this confusing landscape. You’ll also have the opportunity to chat with other retailers at your table, to understand their current approach:

•Combine the speed and accessibility of mobile web with the native features of mobile app, including push notification and offline data storage, to aid both search and engagement

•Tap into device functionality, including the camera, microphone, compass and swipe gestures

•Create a hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems

Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:

•Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content

•Ensure features and messaging are optimized for the small screen, using the native features of the device

•Manage personalization at scale to balance the quantity and quality of content delivered