Stephanie Messiter

Place your bets on these predictions! The leaders on this panel take their years of experience and share what they think it takes for a company to grow in today’s market. Join them to look into their crystal balls as they discuss:

•What it will look like when you start an eCommerce company in 2017?

•What tools do you use to do that? To enable growth in today’s market?

•How is growth redefined now?

You spend all day optimising your website and marketing channels to make customers want to buy what you’re offering. So what happens when, for whatever reason, the product that you’ve convinced your visitors they can’t possibly live without isn’t available at the time they want to buy it? Nobody likes to be set up for a fall, and out of stock items are a minefield, with the potential to harm your online store’s search engine performance as well as its reputation. Stephanie navigates this minefield by:

• Connecting with the online buyer to locate an out-of-stock item

• Promising to notify the customer when it’s back in stock

• Pushing upsells or cross-sells other products that could meet buyers’ needs

• Offering a discount if needed to win the sale