eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Scott Perry, VP Digital at Jeromes Furniture Warehouse
Jeromes Furniture Warehouse Logo

Scott Perry


VP Digital
Jeromes Furniture Warehouse

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


15:05 PANEL DISCUSSION REVOLUTION: Consolidating Online And Offline Data For A 360-Degree View Of The Customer

As instore digital becomes embedded deeper into the retail experience, it’s never been more important to connect your instore customer experience with the online experience, thereby creating a seamless brand relationship.
These four panelists are making a huge effort to coordinate the online campaign with an offline digital component, and are getting ahead of the competition by:

Sharing order management information across channels for top insights into order process, beginning to end

Establishing real-time collections and publication of product data across channels

Integrating customer data through business plans and objectives for product demand and shipping promotions

Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017


11:45 KEYNOTE PANEL DISCUSSION REVOLUTION: Looking At Innovation In Mobile Today

What does mobile innovation truly mean? Is it just about augmented reality apps, or personalization mobile ads? And how can you integrate the latest opportunities that mobile devices present into your retail strategy? Our panelists walk through their mobile innovation journey – what they did, how they did it, and what lies ahead in the future. You’ll leave recharged and ready to get more money from your mobile programs at the end of this interactive panel.

  • Thinking about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
  • Determining how mobile has transformed retail experiences
  • Looking at how the mobile payments space evolving (looking at crypto currencies, etc.)
  • Capitalizing on opportunities that new innovations present (obtaining new customer data, creating mobile loyalty programs, etc.)

14:25 Case Study Revolution: Augmented Reality In Retail

Learn how Jerome’s Furniture implemented Augmented Reality empowering their customers to see their furniture in their homes. Utilizing their Augmented reality app and website, customers with a smart phone or tablet are taking their shopping journey to a whole new level. Come see a live demonstration and learn about the real world use of this exciting new technology in retail.

  • Assessing the viability of utilizing Augmented Reality in your online or offline retail experience
  • Learning about real life improvements in metrics like time on site, engagement, conversion rate lifts and more
  • Answering the questions of how to get there, how much investment is needed in time and money