Peter Francis

Peter is Vice President of Digital Direct to Customer at T-Mobile, serving as the principal business owner for online discovery, marketing and sales. Prior to this role, Peter has served T-Mobile as VP Operations Management, Chief of Staff to the CEO and COO, and in an earlier stint, as Director of T-Mobile’s Corporate Strategy & Analysis group. In these roles, Peter has helped relaunch T-Mobile’s Challenger Strategy after the AT&T deal breakup, drove T-Mobile’s channel and distribution strategy, next generation network investment valuation, handset reverse logistics, and helped launch products like the Certified Open Box program and Walmart Family Mobile.   Peter joined T-Mobile from Amazon.com, where he led ecommerce for the Kindle device category (US .com sales), with additional responsibility for worldwide Kindle market planning. Peter draws on 20+ years of industry and consulting experience in ecommerce and operations management and enjoys innovating in the high tech space – from launching the world’s first open source production webserver on the IBM S390 mainframe to the early prototypes of the Kindle Fire.