eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

W.W. Grainger Logo

Paul Miller


VP eCommerce
W.W. Grainger

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


14:30 B2B PANEL DISCUSSION: Putting The “CX” In B2B

B2B is more than just business to business—it needs to be customer centric for your sales reps to be succeed. As eCommerce continues to penetrate the B2B community, these executives have pledged to keep top service interactions at the heart of their deals by:

Defining your business’ cornerstones for top customer experience to transcend the entire business lifecycle:
oPre-sales engagement
oSales process and fostering the relationship
oPost-sale interactions

Reviewing your business’ process with decision makers: are your clients’ key stakeholders business goals aligned?

What do you need to do to ensure RFPs are seamless, clear for continuous sales

Driving customer loyalty and support post-sale by providing incentives for sales reps to continually build top business relationships

16:40 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future

For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:

Evolving your cross-channel capabilities to become fully omni-channel

Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support

Putting deployable and flexible technology in place to enable cross-channel shopping

Utilizing stores for product awareness, research and purchase