eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Meredith Wollman, Manager, Customer Marketing at Mattel
Mattel Logo

Meredith Wollman


Manager, Customer Marketing
Mattel

Check out the incredible speaker line-up to see who will be joining Meredith.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


16:00 PANEL DISCUSSION REVOLUTION: Making Paid Search Pay Off: Balancing Budgets And Reach

Paid search can either eat your budget, or not. How can you make sure that you are getting the best bang for your search dollars? This panel will map out the paid search landscape, delve into PLAS and even touch on ways to maximize display.

Balancing PPCs and PLAs

Implementing search and display: converting customers after the first click

Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site


Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017


14:05 PANEL DISCUSSION REVOLUTION: Evolving Your Site Merchandising Strategy To Engage And Convert Customers

For top online merchandising strategies, you must make the experience feel one to one. The customer has to feel like they are interacting with a personal salesperson, and real-time technology can make this happen. The experts discuss on this panel the trials and successes they have to present the best products for each customer:

Looking at navigation from the homepage to personalize the experience

Moving customers through the funnel and into the flow of site easily to engage and convert them

Targeting customers differently and providing different products depending on their preferences

Examining your success metrics (conversion rates, revenue per visitor, engagement levels

Optimizing your configurator experience to identify the optimal number of products to show customers