Martin Smiley

Director of Digital Marketing Channels
American Apparel

Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 PANEL DISCUSSION: Determining New Omni-KPIs To Hit Goals And Key Drivers

Once your omni-channel roadmap is in place, you need to know which is the best way to measure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses:

•Awareness: web traffic generation and visit rate

•Engagement: length of visit and conversion rate on product recommendations

•Conversion: cross-channel conversion rate and basket size

•Loyalty: advocacy, revisit frequency, and lifetime value calculation

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Consolidating Online And Offline Data For A 360-Degree View Of The Customer

As instore digital becomes embedded deeper into the retail experience, it’s never been more important to connect your instore customer experience with the online experience, thereby creating a seamless brand relationship.

These four panelists are making a huge effort to coordinate the online campaign with an offline digital component, and are getting ahead of the competition by:

• Sharing order management information across channels for top insights into order process, beginning to end

• Establishing real-time collections and publication of product data across channels

• Integrating customer data through business plans and objectives for product demand and shipping promotions

16:55 Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.

Table 1: Brand Protection: Policing Counterfeits To Reduce Grey Market Distribution

Hosted By: Cody Cho, VP, Marketing and Technology, DITA Eyewear

Table 2: Brand Equity And Evoking Emotion In Consumers Is Key To Surviving The Future

Hosted By: Courtney Connell, Marketing Director, Cosabella

Table 3: Determine The Importance Of Social Based On Your Specific Industry

Hosted By - David Gottesman, Digital Marketing Director, Teleflora

Table 4: Omni-Fulfillment Best Practices

Hosted By: Eileen Meade, VP Omni-channel Strategy and Customer Experience, DICK’s Sporting Goods

Table 5: Logistical Issues With Merging Analytics With Creative To Develop A Smart Strategy

Hosted By: Krista Deshayes, Sr. Director, Marketing , The Saatva Company

Table 6: Putting The “CX” In B2B

Hosted By: Joel Stevenson, Former VP and General Manager - Business Sales, Wayfair

Table 7: Digital Attribution: How Are You Doing It?

Hosted By: Loren Simon, Head of Digital Marketing, Everlane

Table 8: How To Drive Sales At A Prestige Brand When You Can't Discount To Compete
Hosted By: Anna Veit, Director of eCommerce, Benefit Cosmetics

Table 9: The Seller's Journey To China Using Marketplaces

Hosted By: Martin Smiley, Director of Digital Marketing Channels, American Apparel