Martin Rohde

B2B E-Commerce Vice President
Hewlett- Packard Co

Check out the incredible speaker line-up to see who will be joining Martin.

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Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

14:30 B2B PANEL DISCUSSION: Putting The “CX” In B2B

B2B is more than just business to business—it needs to be customer centric for your sales reps to be succeed. As eCommerce continues to penetrate the B2B community, these executives have pledged to keep top service interactions at the heart of their deals by:

•Defining your business’ cornerstones for top customer experience to transcend the entire business lifecycle:

oPre-sales engagement

oSales process and fostering the relationship

oPost-sale interactions

•Reviewing your business’ process with decision makers: are your clients’ key stakeholders business goals aligned?

•What do you need to do to ensure RFPs are seamless, clear for continuous sales

•Driving customer loyalty and support post-sale by providing incentives for sales reps to continually build top business relationships