eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

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Lauren Beck


Director, Category Management
Proofpoint

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


16:25 PANEL DISCUSSION REVOLUTION: Converging Content Across Channels To Enhance The Customer Experience

The truth is, there is no direct path to purchase. There are many different touchpoints and you need to test and learn which platforms bring the customer to a point of an informed buying decisions. With different content offering different interactions, building a seamless message is a challenge but not impossible. The executives on this panel share how they build a holistic approach to the customer journey via cross platform story-telling content:

Utilizing content to market across various channels

Quickly creating valuable content that can be used across channels

Deciding which channel is best to begin marketing the content: starting with one channel and filtering through or releasing content all at once?

Determining the best KPIs—to measure the effectiveness of your content

Centrally managing content to increase marketing productivity and improve customer experiences