eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA


Day 1: Omni-channel & Online Growth Strategies

9:05 AM Keynote: Barnes & Noble: A Digital Transformation

Barnes & Noble is reinventing its ecommerce experience, NOOK┬« experience and mobile engagement. In this session, Chief Digital Officer Fred Argir will provide details on the enhanced digital customer experience, offer a dialogue on our new mobile experiences and share how their complement of NOOK Books┬« is supporting our overall digital offering to people who love to read. 

 Fred Argir Fred Argir 
Chief Digital Officer
Barnes & Noble Inc