eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

John Donnelly, SEO Manager at Cabela's Inc
Cabela's Inc Logo

John Donnelly


SEO Manager
Cabela's Inc

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda

Pre-Conference Summit: Display, Online Media & Search - Don’t Blow Your Budget On Search

Wednesday, December 7th, 2016


11:30 PANEL DISCUSSION REVOLUTION: Search Vs. Display: Which Influences The Purchase More?

Search marketers focus their time and effort on keywords needed to drive the purchase decision, while display marketers prefer to follow the customer down the funnel as they discover. Our panelists explain the methodology that provides the highest long-term success and bang for your buck:

Adding instant-buy features on ads to convert the customer with fewer clicks

Identifying questions to ask your display partner to ensure you aren’t overspending

Measuring success: setting up KPIs to have fluid attribution modeling