Jodi Wearn

Senior Portfolio Marketing Manager - IBM
Watson Marketing, IBM

As Senior Portfolio Marketing Manager Jodi leads marketing strategy and execution for Watson Marketing, a cognitive solution that helps marketers create and precisely tune their entire customer experience to enhance brand value, deepen customer connections and fuel strategic growth. Jodi has more than 20 years of experience in the software and services industries with expertise in product management, product marketing and marketing communications. Prior to joining IBM, Jodi served in marketing and product management roles at Ariba, Hewlett-Packard and Ceridian.

Check out the incredible speaker line-up to see who will be joining Jodi.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

12:00 Keynote: 5 Key Marketing Trends for 2017

Every day we create 2.5 quintillion bytes of data. To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone - and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more. Is it any wonder that many marketers feel overwhelmed? Still, capturing this data and making sense of it so you can better understand your customers and build stronger connections with them is absolutely necessary for success in 2017 and beyond. The challenge is that today's customers increasingly expect companies to know them and cater to their likes, needs, wants and preferences with every interaction.

The good news is that technological innovations are opening up incredible new opportunities for marketers to evolve their strengths and employ smarter tactics to better connect with customers. We'll take a look at 5 key marketing trends for 2017 - ranging across channels, technologies and strategies - that will help you stay ahead of the shifts that are rapidly transforming the industry.