Jenna Habayeb

It all starts with a big idea. A brand story. Finding that hidden gem within your brand that exemplifies the “why” behind consumers’ passion for your brand. Once found, it’s about amplifying this story at every consumer touch point. Creating excitement, interest and ultimately demand. In this presentation we take you through a journey of finding your brand’s soul, implementing a 360 strategy and creating authentic brand content; all within tight budgets and lean teams. See how Splendid did just this over the past few months.

• Crafting a brand story and getting internal alignment (starting within your organization) — The Big Idea

• Understanding corporate objectives and assessing your own resources, tools & budgets to build a feasible 360 strategy

• Developing a 360 strategy led by digital and social

• Creating robust content to tell your story & building the dream team to manage it

• Activating your brand experience at every consumer touch point & measuring success