eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Frank Malsbenden, VP & General Manager at HHBrown Shoe Company
HHBrown Shoe Company Logo

Frank Malsbenden


VP & General Manager
HHBrown Shoe Company

Check out the incredible speaker line-up to see who will be joining Frank.

Download The Latest Agenda

Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017


14:55 PANEL DISCUSSION: Empowering Social Media For Relationship Building

Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged. They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.

• Setting up team infrastructure to manage social engagement programs

• Measuring feedback from social channels and developing the correct KPIs

• Assessing tools to help monitor what the customer is saying about your brand

• Building earned media programs to create stories and narratives that are low cost