eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Diana DiGuido, Sr. VP, Account Management at PMX Agency
PMX Agency Logo

Diana DiGuido


Sr. VP, Account Management
PMX Agency

Check out the incredible speaker line-up to see who will be joining Diana.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


16:40 PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future

For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:

Evolving your cross-channel capabilities to become fully omni-channel

Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support

Putting deployable and flexible technology in place to enable cross-channel shopping

Utilizing stores for product awareness, research and purchase