eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Chrissie Webster


VP, Ecommerce
Lime Crime

Check out the incredible speaker line-up to see who will be joining Chrissie.

Download The Latest Agenda

Pre-Conference Summit: Getting To Global Leadership Summit -

Saturday, March 2nd, 2019


11:45 Localization Panel: Everything From Merchandising To Translation

Retailers and brands are constantly looking for the right balance of localization and control. This panel will examine the pros and cons of cross-border vs. and on the ground localized approach.

o Merchandising: how do you stay in touch with the the what is hip or not
o Translation: is it necessary and if so when and where
o Other considerations: learn what else we should consider when taking the jump to localization.