eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Chris Woodard, Sr Director of Retention & Loyalty at Fresh Direct
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Chris Woodard


Sr Director of Retention & Loyalty
Fresh Direct

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


14:30 PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:

How and why today’s connected customers are seeking deeper relationships with retailers

Connecting with your customers: assessing data to understand what editorialized content engaged them

It’s the little things: recognizing loyalty through UGC

16:40 PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty Programs

Loyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:

Creating and implementing an effective loyalty program

Working through potential integration challenges

Examining partnering with companies for your program

Testing and measuring the effectiveness of your program and iterating as needed