eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Pep Boys Logo

Chris Vitale


VP Digital Operations and eCommerce
Pep Boys

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017


08:40 Case Study Revolution: Using Mobile To Drive Associate Engagement, Corporate Awareness And Customer Experience

We spend so much time focusing on the external customer’s mobile interaction. While this is crucial to the success of your mobile program, we believe that engaging associates through the same means results in a better customer experience for all. Promoting associate adoption of the mobile experience via mobile communication, training and feedback orients the associate to be able to handle customer questions, issues and provide assistance on the mobile experience overall. The associate adoption of your mobile program closes the loop on providing a best-in-class mobile experience to your customers. Benefits of attending the session include, training tips for your associates; explanation of achieving associate adoption; examples of great customer experiences, Q and A session. Properly trained associates will help to drive conversion upwards of 20%, increase customer lifetime value of 18%, lift customer retention and potentially increase AOV and attach.