eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Carly Dahlen, Director, Customer Acquisition Marketing at Fabletics
Fabletics Logo

Carly Dahlen


Director, Customer Acquisition Marketing
Fabletics

Check out the incredible speaker line-up to see who will be joining Carly.

Download The Latest Agenda

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Saturday, January 7th, 2017


14:30 PANEL DISCUSSION REVOLUTION: Driving Consumers To Purchase With Enhanced Mobile Design

Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:

Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content

Ensure features and messaging are optimized for the small screen, using the native features of the device

Manage personalization at scale to balance the quantity and quality of content delivered