eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Godiva Logo

Brita Turner


Director, eCommerce
Godiva

Check out the incredible speaker line-up to see who will be joining Brita.

Download The Latest Agenda

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017


14:40 Recipe For Success: Shifting The Focus Of Commerce To The Customer

Godiva, the premier maker of fine Belgian chocolates, understands the most critical ingredient to eCommerce success – the customer. Today’s shoppers expect a consistent and singular brand experience, regardless of where, when or how they engage. Brita K. Turner, Director of eCommerce at Godiva, knows that doing this effectively requires a deep, real-time understanding of the individual intent and preferences of each customer, as well as a consistent, streamlined user experience at each touchpoint.

Through the combination of a recent site redesign and a new unified engagement platform, Godiva successfully refocused its strategy around the customer. The result is a deeper, more meaningful, more profitable relationship with each of their customers. In this presentation, Turner will detail how refocusing Godiva’s ecommerce efforts around each individual customer drove a 24% increase in site wide conversions and a 28% increase in tablet conversions.

15:05 PANEL DISCUSSION REVOLUTION: Micro-Storytelling: Building Consumable Content To Engage Customers

Everyone knows that content marketing is a must-have, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with customers. But in a world where mobile is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Join these panelists as they demonstrate:

Creating consumable content that can be digested by the viewer in a matter of seconds

Recognizing the consumer as a brand advocate as they share micro-content

Collating data around who is sharing what, and what products to showcase based on shares

16:25 PANEL DISCUSSION: Boosting Your Brand Image And Traffic With A Fresh Design

Keep your customers on your toes. Surprise them with a new online experience. Knowing when it’s time to redesign your website is key…but what elements should you consider? The executives on this panel walk you through how to:

Boosting your traffic, search rankings and sales with minimum back-end headache

Testing, assigning resource and getting ROI on your investment

Testing at scale, tracking guest response and making constant adjustments along the way