Binsen Gonzalez

CMO
Singular Sound

Check out the incredible speaker line-up to see who will be joining Binsen.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017

17:10 Retailer Meet-Up Sessions

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

17:40 Retailer Meet-Up Sessions

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

15:05 PANEL DISCUSSION REVOLUTION: Micro-Storytelling: Building Consumable Content To Engage Customers

Everyone knows that content marketing is a must-have, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with customers. But in a world where mobile is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Join these panelists as they demonstrate:

• Creating consumable content that can be digested by the viewer in a matter of seconds

• Recognizing the consumer as a brand advocate as they share micro-content

• Collating data around who is sharing what, and what products to showcase based on shares

Day 3 - Thursday, March 2nd

Saturday, January 7th, 2017

14:55 PANEL DISCUSSION: Empowering Social Media For Relationship Building

Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged. They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.

• Setting up team infrastructure to manage social engagement programs

• Measuring feedback from social channels and developing the correct KPIs

• Assessing tools to help monitor what the customer is saying about your brand

• Building earned media programs to create stories and narratives that are low cost