Beth Monda

VP, eCommerce
Teleflora

Beth Monda is responsible for leading and executing the ecommerce vision and operations for Teleflora.com, the world’s leading floral service provider. In her current role, Monda oversees Teleflora’s online and offline marketing strategy, partnership management, UX, merchandising, analytics and site operations. Among her many achievements since joining the company in 2015 is spearheading the rollout of Teleflora’s new industry leading ecommerce platform, in partnership with Oracle. Formerly, Monda held a variety of senior executive roles specializing in marketing, ecommerce and CRM at some of the top global fashion brands including BCBGMaxAzria, Lucky Brand Jeans and Coach, Inc. She has an MBA from the Leonard N. Stern School of Business at NYU and a Bachelor of Arts degree from Middlebury College in Vermont.

Check out the incredible speaker line-up to see who will be joining Beth.

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Day 2: The Digital Revolution - Your Next Steps

Saturday, January 7th, 2017

16:25 PANEL DISCUSSION REVOLUTION: A/B Critical: Executing Tests To Get Results

A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:

• Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey

• Playing with variations based on traffic your site receives

• Running tests and analyzing the results

• Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends