eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Men's Wearhouse Logo

Anthony Mcloughlin


VP, Digital Marketing
Men's Wearhouse

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda

Day 1: Omni-channel & Online Growth Strategies

Saturday, January 7th, 2017


17:10 PANEL DISCUSSION: The Roadmap To Omni: Checkpoints For A Targeted And Cutting-Edge Approach

Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:

Re-mapping your organization: de-siloing and re-assessing who is in charge of what

Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together

Budget buckets: what technology is less important than others (or outdated)

Checks and balances: testing to ensure efficiency and accuracy of your approach