eTail West 2017 (past event)

February 27 - March 02, 2017

1.888.482.6012

Aaron Magness, CMO at BetaBrands
BetaBrands Logo

Aaron Magness


CMO
BetaBrands

Check out the incredible speaker line-up to see who will be joining Aaron.

Download The Latest Agenda

Pre-Conference Summit: User Experience Optimization & Merchandising - Give what the user wants. And make it a top-notch experience.

Saturday, January 7th, 2017


10:35 Keynote: Testing for Success

Innovation and change in eCommerce is becoming the norm. Customers are shifting patterns, devices and needs. eCommerce roles are converging and changing underfoot, teams are demanding empowerment and a whole new style of leadership, and Agile has turned your world of project management upside down. Join two eCommerce leaders from Vistaprint to talk through their recent cultural revolution. How they survived and how they came to be more excited than ever on where they are headed. Key takeaways include:

How Agile turned our world upside down, forced us to forget everything we’ve learned so far.

Our journey to defining Product Management in eCommerce – and how it’s working for us.

The payback: Motivated teams, innovative solutions, and getting things done faster and better than ever.